Library public relations, promotions, and communications : a how-to-do-it manual
(Book)

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Published:
New York : Neal-Schuman Publishers, [1997].
Format:
Book
Physical Desc:
xiv, 208 pages : illustrations ; 28 cm.
Status:
TELL WPL Prof. Collection
021.7 WOL
Description
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
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TELL WPL Prof. Collection
021.7 WOL
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Language:
English
ISBN:
155570266X

Notes

Bibliography
Includes bibliographical references (pages [203]-204) and index.
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Citations
APA Citation (style guide)

Wolfe, L. A. (1997). Library public relations, promotions, and communications: a how-to-do-it manual. New York: Neal-Schuman Publishers.

Chicago / Turabian - Author Date Citation (style guide)

Wolfe, Lisa A. 1997. Library Public Relations, Promotions, and Communications: A How-to-do-it Manual. New York: Neal-Schuman Publishers.

Chicago / Turabian - Humanities Citation (style guide)

Wolfe, Lisa A, Library Public Relations, Promotions, and Communications: A How-to-do-it Manual. New York: Neal-Schuman Publishers, 1997.

MLA Citation (style guide)

Wolfe, Lisa A. Library Public Relations, Promotions, and Communications: A How-to-do-it Manual. New York: Neal-Schuman Publishers, 1997. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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