Library public relations, promotions, and communications: a how-to-do-it manual

Book Cover
Average Rating
Publisher:
Neal-Schuman Publishers,
Pub. Date:
[1997]
Language:
English
Description
The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
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ISBN:
155570266
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Grouping Information

Grouped Work ID 495d1ae5-dc7a-121f-c2f8-57e0ab89d3bf
full_title library public relations promotions and communications a how to do it manual
author wolfe lisa a
grouping_category book
lastUpdate 2018-04-05 01:14:43AM

Solr Details

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author Wolfe, Lisa A.
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owning_library_wilkinson Telluride
owning_location_wilkinson Telluride Wilkinson Library
primary_isbn 155570266
publishDate 1997
record_details ils:.b10950813|Book|Books||English|Neal-Schuman Publishers,|[1997]|xiv, 208 pages : illustrations ; 28 cm.
recordtype grouped_work
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series How-to-do-it manuals for libraries
series_with_volume How-to-do-it manuals for libraries|no. 75.
subject_facet Libraries -- Public relations -- United States
title_display Library public relations, promotions, and communications : a how-to-do-it manual
title_full Library public relations, promotions, and communications : a how-to-do-it manual / Lisa A. Wolfe
title_short Library public relations, promotions, and communications :
title_sub a how-to-do-it manual
topic_facet Libraries, Public relations