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Al Look talks about doing publicity for The Daily Sentinel and about organizing events, such as a local basketball tournament, for the newspaper. He also talks about his role in creating both the Soup Eaters, an organization that provided charity to local children, and the Grand Junction Cancer Society. He details his experience selling advertising for newspapers, and his techniques for selling advertising. He talks about his wife, Margaret (Langen)...
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In a lecture at the Museum of the West in Grand Junction, Colorado, Al Look talks about his life in Nebraska, Kansas, Durango and Grand Junction, with many details about the people he knew, the events of the time, and his experiences. This recording is made available via signed release by the Mesa County Oral History Project, a collaboration of Mesa County Libraries and the Museums of Western Colorado.